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Two years ago, when we started building Rocketlane, we had thorough, perceptive conversations with leaders in the customer onboarding and implementation industry. We realized that each person we talked to had honed in on and perfected one aspect of onboarding: kickoffs, stakeholder management for enterprises, gamification of product adoption, partner-led onboarding, you name it.
We thought we should set up an avenue where people can help each other bring such new ideas into each other’s onboarding process. This led us to create Preflight, a global community for customer onboarding and implementation professionals. We also created resources such as podcasts and templates.
We wanted to take it a notch further and provide a global platform for leaders to share their knowledge and for professionals to learn and network. And so, Propel was born.
The maiden Propel event, Propel22, brought together more than 30 industry leaders and experts who shared their learnings and insights over the course of two days (March 15 and 16, 2022).
Propel attendees learned best practices, lessons that speakers drew from their experiences, and actionable ideas to transform their onboarding teams from cost centers to strategic differentiators.
Here’s the full list of thought leaders who delivered talks and workshops at Propel22:
We’d like to thank the speakers for making time in their schedules and investing their energy and effort in this initiative. Every one of them enthusiastically agreed to be a speaker when we approached them.
To quote Rocketlane’s CEO and co-founder Srikrishnan Ganesan, “There’s something about the CS and PS community. You ask and they give. They don’t say no. It’s all very pay-it-forward. We’re all beneficiaries.”
Equally important are the professionals and experts who attended the event. It was encouraging to see the level of engagement you displayed on both days, it kept us motivated and helped us keep the momentum going. We hope to come back next year bigger and better!
In the meanwhile, we’d love to hear from you on what you thought about Propel22, what we could have done better, and topics we should be covering in the next Propel. Do write to propel@rocketlane.com with your suggestions and feedback!
What I appreciated most about Rocketlane is its seamless approach to onboarding and project management. The ability to collaborate in real-time, set clear timelines, and track progress across multiple teams makes it incredibly efficient. The built-in document-sharing and communication tools reduce the need to switch between platforms. It’s especially useful for client-facing projects, where transparency and accountability are key


AI that executes your delivery work (Add to any plan)
Most popular
Ideal for expanding organizations needing more in-depth capabilities and integration for scaling.
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Great for teams desiring tailored workflows with comprehensive reporting capabilities.
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Tailored for large enterprises requiring a fully customizable, comprehensive delivery engine.
A Forward Deployed Engineer (FDE) embeds in the customer environment to implement, customize, and operationalize complex products. They unblock integrations, fix data issues, adapt workflows, and bridge engineering gaps — accelerating onboarding, adoption, and customer value far beyond traditional post-sales roles.

A Forward Deployed Engineer (FDE) embeds in the customer environment to implement, customize, and operationalize complex products. They unblock integrations, fix data issues, adapt workflows, and bridge engineering gaps — accelerating onboarding, adoption, and customer value far beyond traditional post-sales roles.





70–85% utilization. 94% G2 rating.
One platform does what the entire table above tries
to split across tools.
70–85% utilization. 94% G2 rating.
One platform does what the entire table above tries
to split across tools.

70–85% utilization. 94% G2 rating.
One platform does what the entire table above tries
to split across tools.
Enterprise implementations fail because customers don’t follow the process or provide clean data on time. Most delays are purely “customer-side” issues.
Implementations fail because complex environments need real-time technical problem-solving. FDEs unblock workflows, integrations, and unknown constraints that traditional onboarding teams can’t resolve on their own.
Get a better all-in-one PSA
Get a better all-in-one PSA
Companies that embed engineers directly with customers see significantly higher enterprise retention compared to traditional post-sales models — because embedded engineers uncover “unknowns” that never surface in ticket queues.

VP Sales, Intercom

A Forward Deployed Engineer (FDE) embeds in the customer environment to implement, customize, and operationalize complex products. They unblock integrations, fix data issues, adapt workflows, and bridge engineering gaps — accelerating onboarding, adoption, and customer value far beyond traditional post-sales roles.






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