The value gap is the discrepancy between what customers expect from the product and what they finally perceive from it. 

Reducing the value gap is important because customers churn when they don’t find a product/service useful. Getting onboarding right can help quickly bridge the value gap by taking users to the point of value realization smoothly and quickly. 

Rocketlane is specifically designed to help you streamline customer onboarding. Learn more here.

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