A good project mission statement concisely communicates the purpose, goals, and approach of the project. It aligns all members of the organization and external stakeholders with the project vision.
A project mission statement also provides clarity, direction, and momentum, ensuring the project runs smoothly and efficiently.
In this blog, we will uncover what a project mission statement is, its purpose, when to draft it, and how to draft it effectively.
We’ll also give you some project mission statement examples and unveil an all-in-one tool to help streamline project collaboration, communication, and productivity.
A project mission statement is a guiding principle that makes strategic planning, decision-making, and execution efficient and effective.
It defines the project's scope, objectives, stakeholders, and how the expected outcomes create core value for the target audience.
Here’s how you can use a project mission statement for smooth project execution:
Organizations often create a general mission statement to define the company's purpose or initiatives (learn more here). A project mission statement is similar but focuses on just one project within the organization.
Note: Make sure to distinguish a project mission statement from a project vision statement. Though the key elements sound similar, the concepts are different (more on this here).
Now that we understand the project mission statement and its benefits, let's discover the ideal time to draft it.
Drafting the project mission statement during the kickoff meeting helps establish customer onboarding goals. It also helps set expectations with your clients and customer service teams.
More importantly, it confirms the benefit and core value of the project by answering the "what" and "how” of the project.
You have a team working to its full potential towards a common strategic goal.
However, if you find your team deviating from the project mission statement, it may be time to return to the drawing board and expand it to a comprehensive brief.
Fortunately, an easy way to keep this from happening is by using a project management tool like Rocketlane.
Rocketlane simplifies project work management from the kickoff meeting to the end of the project.
But before we dive into the benefits of using Rocketlane, let’s look at some tips for writing a project mission statement.
Whether you want to develop a social media or business strategy, improve customer service, end human suffering, or save people's lives, an effective project mission statement is vital.
But remember this: Writing a project mission statement differs from, say, writing taglines for marketing campaigns. Taglines are directed toward your target audience, while your project mission statement is specific to that project.
Follow these tips to ensure your project mission statement clearly and concisely conveys your project's essential elements:
But who’s responsible for writing a project mission statement?
We have the answer here. Get stakeholders to review it. All stakeholders should finalize and approve the project mission statement before you move forward with planning and execution. Getting different perspectives on the what, why, and how ensures you have a comprehensive and compelling project mission statement.
Let’s look at some examples.
Since every project is unique, it’s advisable not to rely heavily on templates or examples.
Keeping that in mind, here are three project mission statement examples to give you a
This project aims to create a new intake form that helps sales managers save time by quickly gathering and transferring customer data. We aim to accomplish this within two weeks.
The goal is to reduce the overall time-to-value from 5 days to 3 by maximizing usability and intuitive in-product nudges. We aim to accomplish this before the end of the month.
Our goal is to boost the customer success rate from 50% to 75% by identifying and delivering high-value and engaging content through every stage of the onboarding process. We aim to accomplish this within three months.
Ready to write an effective project mission statement?
Here’s a word of caution: Writing a thorough project mission statement is only half the battle won. You'll need a unique project management tool to execute a project from start to finish successfully.
Luckily, we’ve got the perfect solution for you.
As a project manager, ensuring your team completes the project on time and within budget requires proper allocation of resources and effective communication and collaboration.
You also must track the progress of all project-related activities to mitigate issues.
So what’s the solution?
It’s simple — you need a robust project management tool like Rocketlane.
Rocketlane empowers your team to execute every client project successfully by balancing efficiency, profitability, and customer experience.
For example, Rocketlane can help you create well-defined project phases, milestones, tasks, owners, and more when onboarding new customers.
Bottom line: With Rocketlane, you can achieve breakthrough productivity gains.
We’ll show you how:
Rocketlane provides a centralized hub for all projects and project-related activities, giving you a better handle on all ongoing projects.
How does that help?
You get better visibility of all project-related activities, including which projects or tasks are behind schedule and the reason for the delay.
As a result, your project team and all stakeholders stay on top of the tasks, keeping the project running smoothly.
Looking to streamline communication and collaboration between all internal team members, customers, and stakeholders?
With Rocketlane’s project delivery toolkit, you can:
This helps boost overall employee productivity and teamwork from start to finish.
Rocketlane makes it easy to combine all your project-related activities in one platform. It seamlessly integrates your everyday business tools, like Salesforce, Slack, Zapier, etc.
Integrating Rocketlane with other tools and apps means you have one dedicated tool, so you won’t need to switch between spreadsheets, email, Slack, or other applications.
Have some more questions?
We’ve got you covered.
Let’s explore some common questions about project mission statements:
A project mission statement outlines the purpose, goals, and approach to successfully executing a project. A project vision statement describes what a project aims to achieve in the long term.
Put another way: A project mission statement is more practical and tactical, while a project vision statement is more inspirational and strategic.
While creating a project mission statement, clarify its purpose, goals, and intended impact in a concise, compelling, and actionable statement that captures its essence.
Example of a project mission statement: To inspire and empower individuals to reach their full potential through innovative educational programs and access to quality resources.
The three parts of a mission statement are:
Typically, a project manager takes the initiative to write the project mission statement.
But remember: Writing an effective project mission statement is a collaborative effort. So, as a project manager, it’s vital to take inputs from all relevant stakeholders, including team members, customers, and other interested parties.
It may also require project sponsors or senior management inputs for more large-scale or complex projects.
Drafting a clear and compelling project mission statement requires careful thought and consideration.
Here are some common mistakes to avoid:
A project mission statement helps define specific goals, the scope of work, the stakeholders involved, and the project's expected outcomes.
It is a guiding principle throughout the project lifecycle, ensuring everyone works towards the same end goal.
But here’s the thing: To successfully execute a project from start to finish, you’ll need a robust project delivery tool like Rocketlane.
Rocketlane offers several features to manage tasks, timelines, resources, and communication in one place, ensuring your projects run smoothly.
So, sign up with Rocketlane and book a demo today.